Mit der Gründung einer eigenen Tochtergesellschaft in Polen setzt die KRAHN CHEMIE GmbH ihre Wachstumsstrategie konsequent fort.
The company, which celebrates its 100-year-old anniversary this year, founded KRAHN CHEMIE Polska Sp. z o.o., based in Poznań, on July 27, 2009. The background behind this decision is the extensive market knowledge and substantial business, which KRAHN has been successfully broadening and expanding in Poland for more than 10 years. Before now, the local structures of sister company ALBIS PLASTIC were used.
At the same time, KRAHN is strengthening its local team with additional salespersons, thereby expanding its customer proximity and market penetration. The main focus in Poland is on supplying the paint and coatings, construction chemicals, adhesives and sealants, and plastic and rubber processing market segments.
"We have succeeded in filling the individual sales positions in Poland with experts who have longstanding professional experience," says Dr. Jörg Schottek, Managing Director of KRAHN CHEMIE GmbH, "This reflects our alignment with the Hamburg parent company." Technical expertise and a thorough understanding of the customer requirements are essential success factors in the sale and distribution of specialty chemicals. "Poland is one of the biggest markets in Eastern Europe, with a key function for the neighboring Baltic states", adds Dr. Jörg Schottek. "Strengthening our local presence will allow us to even more closely focus in the future on the increasing shift to higher value and innovative products that is taking place in these markets."