Phthalate-free plasticizer on benzoate basis for soft PVC processing. Jayflex™ MB10 provides favorable gelation properties with a low, constant PVC paste viscosity and a comparatively low volatility. The plasticizer shall be used in combination with a standard-plasticizer (e.g. DINP). Jayflex™ MB10 can be used in either phthalates and/or phthalate-free systems.